Why Blogs Are Important for Your Brand

When you hear the word “blogging,” you may picture a digital diary reminiscent of the Tumblr era. While these online journals are still aplenty, blogging is now a vital part of a successful marketing strategy - regardless of your company’s industry.

Business blogs may not reflect a real-time thought log, but instead, offer a digital hub for content that helps support business growth both in the short and long term. While investing in blogging can take time, proven case studies continue to demonstrate a business blog’s impact on the bottom line.

Here are a few key reasons why blogging is worth the investment.

Blogging drives web traffic + increases search engine optimization (SEO).

While you may not frequently update every page on your website, blogs can quickly be added to refresh your web presence with new and relevant content that drives web traffic. Every time you publish a new post, it creates a new opportunity to appear on search engine results pages and drive organic search traffic. Plus, as you continually refresh your site with indexed pages and keywords, it is a cue to Google and other search engines that your website is active, which can push you up the web rankings.

Blog content can be repurposed for other marketing channels.

Not only do blog posts serve as a traffic-driving piece of content, they can be repurposed for other marketing materials. Brands can link to their blog on social media platforms and/or create social-friendly infographics or video content for their Instagram, Facebook and LinkedIn pages. This shareable content ensures more eyes on your brand. Blogs can also serve as the base for whitepapers and lead gen efforts too, so you can continue to build your funnel.

Blogs communicate with existing and potential customers.

Blogs often help elaborate on your products or services - and can establish you as the authority in your field. Posts offer more insight for potential customers and can help build relationships with existing customers as you provide additional useful content. As you draw new eyes to your blog, include clear calls-to-action to convert these potential customers into new qualified leads.

Interested in learning more about how a blog can help your brand? Reach out today.