This article originally appeared in the June print issue of LOCALE Magazine.
Owner Rachel Hunt Shares What San Diegans Need to Wear This Season
Expert: Rachel Hunt
Credentials: Owner of Wild Dove Boutique
Q: How did you get started in the fashion industry? Did you always want a career in this field?
RH: Fashion has always been a passion for me. I got my bachelor’s degree in fashion merchandising. It was the only thing I was interested in. It just made sense to me. After college, I moved from Chicago to Los Angeles and began to work in corporate fashion in the planning division—James Perse, 7 For All Mankind, BCBG.
Q: Tell me the story behind Wild Dove Boutique.
Rachel Hunt: Wild Dove evolved from me wanting to do something that inspired and motivated me every day. I thought I had the dream job when I worked in LA, but I was definitely missing something. My fiancé’s work brought us down to San Diego. When I arrived, I really saw a void in the market here. My philosophy is that every great neighborhood needs a great boutique. I wanted to become that, so I made it happen.
Q: What is the vibe of Wild Dove Boutique?
RH: We are very effortless and clean. We seek simplicity. With our pieces, we ask, ‘Can you wear this with sneakers? Can you dress this up?’ San Diego is all about multi-functional fashion. We want our customers to look very put together, but have an outfit that’s easy to throw together. Our clients range from 25-65, so we have a balance of pieces.
Q: Who are Wild Dove’s ideal customers?
RH: The urban woman. Our client enjoys fashion and seeks apparel and accessories that are a little fashion-forward but still timeless and wearable in her everyday life. We strive to provide a balanced product offering between casual wear, night out, workwear and special occasion.
Q: What are some upcoming trends that San Diegans should be aware of?
RH: Every girl needs a wide leg jumper this summer. It’s just so effortless, yet total cool girl. Don’t be afraid of two piece prints either. We love our Show Me Your Mumu floral sets because of the endless outfit options you have. Wear head to toe florals or mix with a stripe or chambray.
Q: What inspires you?
RH: My customers inspire me! I get to meet new people every day and hear their stories. I am always so humbled when someone comes back in and thanks me because of the amount of compliments she received or how amazing she felt. Downtown is such a small community and it has been really rewarding to become part of that and create these lasting relationships with my customers.
Q: How do you want Wild Dove to shape the fashion scene in San Diego?
RH: Bring more fashion! We are so laid-back here compared to any other city. We’re missing a contemporary urban vibe to the city, we’re hoping to bring that.